Content creation
With a commitment to creativity and strategy, I develop digital content that resonates across platforms and connects with diverse audiences. Showcased here are projects ranging from social media campaigns and articles to photography and video work, each crafted to tell compelling stories and achieve measurable results. My portfolio includes self-produced content for my audience alongside commissioned pieces created in collaboration with leading brands, demonstrating an adaptable approach to content creation that is both visually engaging and results-driven.
Diamondoodles
Diamondoodles is a collection of multimedia illustrations that combine hand-drawn elements with meticulously arranged gemstones, resulting in playful, one-of-a-kind designs that became the heart of my brand. Like intricate sand mandalas, these works are ephemeral, existing only as digital photographs once dismantled. Through these unique illustrations, I established my status as an influencer in the fine jewelry and gemstone industry, cultivating a dedicated audience drawn to innovative and visually captivating content. While I no longer update the account, the doodles I created continue to resonate with brands and collectors seeking fresh, imaginative perspectives on fine jewelry and gemstones.
American Gem Trade Association Member Profiles
Building Community Through Engaging Member Profiles
In collaboration with the American Gem Trade Association (AGTA), I developed a series of visually engaging member profiles designed to connect AGTA members with each other and with the broader jewelry industry. Through interviews, dynamic photography, and curated content, each profile highlights the unique contributions of AGTA members, fostering a deeper sense of community and support within the trade association. The profiles were featured in multiple formats, including a print version in AGTA's quarterly publication, Prism Magazine, a digital version hosted on my website that was shared via the AGTA email newsletter, and an Instagram campaign that included stories and six dedicated posts to promote the new profiles. This project was crafted to engage not only members but also to captivate industry professionals and gem and jewelry enthusiasts, strengthening the association’s broader industry presence and building lasting connections between members and the public.
Skills utilized: Content development, interviewing, photography (capture and editing), layout design, social media management and marketing, strategic planning, project management, and client communication.
Profiles:
Illustrations for Coveteur
Zodiac Animations and Editorial Illustrations for Coveteur
For Coveteur’s monthly horoscope series, I created a set of sparkling, animated illustrations that added a touch of “bling” to their zodiac content. Each month included unique animations for all 12 zodiac signs in two sizes, as well as two hero image animations that Coveteur alternated throughout their content. Additionally, I was commissioned to design illustrated header images for various articles published on their website, bringing an extra layer of visual flair to Coveteur's editorial lineup
Skills utilized: Animation (Adobe Photoshop), digital illustration, photography, creative direction, content adaptation for digital platforms, and visual storytelling.
De beers Lightbox Jewelry NYC Themed Illustration
Playful New York-Themed Illustrations for Lightbox Jewelry’s Pop-Up Launch
Commissioned by Lightbox Jewelry, De Beers’ lab-grown diamond brand, I created a series of whimsical, New York-inspired illustrations featuring Lightbox’s signature white, blue, and pink diamonds. Designed to celebrate the launch of their first pop-up store in Manhattan’s Oculus Shops, the artwork reflected the energy and creativity of New York City. Customers received exclusive prints as a memorable takeaway, and later, animated versions of these illustrations were featured in Lightbox’s social media campaigns, broadening the brand’s visual appeal. This project highlights my ability to capture brand identity through both digital and physical illustrations that resonate across platforms.
Skills utilized: Illustration, watercolor, digital illustration (Procreate), print layout design (Adobe Illustrator), photography.
Educational Gemology Content on Instagram
Making Gemology Accessible Through Engaging Educational Illustrations
Motivated by a passion for gemology and education, I launched a series of illustrated posts designed to make gemstone knowledge more accessible and engaging for a broader audience. Blending art, science, and storytelling, these posts educate followers on gemological concepts, gemstone lore, and industry insights in an approachable way. Rooted in my background in Art History and Gemology, the series resonated strongly with followers, drawing high engagement and expanding the reach of my Instagram community. This project showcases my ability to transform complex information into visually appealing, interactive content that captivates and informs.
Skills utilized: Illustration, watercolor, digital illustration (Procreate), print layout design (Adobe Illustrator), photography.
All about opals:
animation:
This video explains the formation of geodes utilizing photography, digital illustration, animation, and video editing.
This video teaches about August’s 2birthstones: Peridot and Spinel. Using digital illustration, it describes the scientific properties, geographic origins, and some fun facts about these gemstone materials.
Coloring Pages - Quarantine coloring club
In response to the global lockdown in March 2020, I launched Quarantine Coloring Club as a way to connect creatively with friends, industry colleagues, and family from a distance. This project featured a series of gemstone and jewelry-themed coloring pages, available for free download, that ranged from whimsical designs to educational illustrations. The pages were widely shared and enjoyed by a broad audience, allowing participants to engage with jewelry and gemology in a playful, hands-on way. This project underscores my adaptability and my commitment to fostering community through interactive and accessible creative content.