noelle habib gemfair booth.

noelle habib is a gemstone dealer based in san francisco, CA. She asked me to design her agta gemfair tucson tradeshow booth. The booth needed to highlight her fine colored gemstone collection and be able to be installed by noelle annually. The design is an opulent gallery wall that features “portraits” of noelle habib’s gemstone inventory. as a second generation gemstone dealer, noelle wanted to highlight her legacy in the business, so we also created a smaller gallery wall on the short wall of the booth for family photos.

for this project i created the booth artwork that was fabricated by the trade show supply company, designed the layout for the booth decor, assisted in selecting which inventory to photograph, coordinated photography of highlighted inventory, sourced vintage picture frames of various sizes, coordinated large scale printing for the booth imagery, created an installation plan for the client, and transported the set-up to the trade show to help with the initial installation.

skills utilized: digital design, graphic design, layout, installation planning, 3d planning, sourcing, digital photography editing.